Public Viewing

Your Chance to Get Involved with FIFA World Cup 26™ 

 

What is a Public Viewing? 

A Public Viewing Event (PVE) is any organized gathering where FIFA World Cup 26™ matches are shown to an audience outside of a private home. 

  • Could take place in a bar, restaurant, cinema, stadium, park, office, school, or community center - anywhere fans can come together to watch.
  • Brings people together to share the biggest football moments, creating atmosphere and connection far beyond the stadiums. 

 

 

Public Viewing Categories 

Public Viewings can vary in size and purpose: 

  • Commercial – Designed to generate income (e.g., charging entry, having sponsors, or gaining other commercial benefits).
  • Non-Commercial – Organized purely for enjoyment, with no commercial activity linked to it.
  • Special Non-Commercial – A large non-commercial event with more than 1,000 attendees. 

Your category determines if you need a license and what activities are permitted. For full definitions, please refer to the FIFA Public Viewing Regulations or email publicviewing@fifa.org.

 

Why Some Public Viewings Require a License 

  • The broadcast feed belongs to FIFA’s Official Media Partner(s) in your territory.
  • A public viewing license gives permission to show their product to a public audience.
  • Protects the value of the tournament and maintains a consistent, high-quality experience for fans.
  • The FIFA Public Viewing Portal will confirm your category, tell you if you need a license, and guide you on the next steps. 

 

Planning My Event 

Sponsorship 

  • Allowed only for commercial public viewing events.
  • FIFA Commercial Partners can sponsor your event.
  • Local businesses that do not compete with FIFA Commercial Partners may be eligible to sponsor your event. Please contact publicviewing@fifa.org for more information.
  • All sponsorships must be approved before confirmation. 

Admission 

  • Charging entry is possible for certain public viewing categories.
  • Must be declared in your application and reflected in your license. 

Concessions 

  • Sale of food, beverages, and goods is allowed.
  • Working with FIFA partners is recommended.
  • If working with a non-FIFA Partner as a vendor:
    • Food & beverages must be served in unbranded packaging.
    • Menu boards must be free of branding.
    • No implication of sponsorship or association with FIFA or the Competition.
  • Contact publicviewing@fifa.org if you require more clarity. 

Branding & Promotion 

  • All rights to the Competition Marks (emblem, title, logos, mascot, and trophy) belong to FIFA and may not be used in the branding or promotion of your event.
  • You may use the term “FIFA World Cup 26™” only in plain text for editorial purposes, without implying any official association. E.g. "Join us for a public screening of the FIFA World Cup 26™ match between Country A and Country B at Central Park on June 15."
  • Avoid using “FIFA” or “World Cup 26™” in your event name or marketing materials.
  • Use general terms like “soccer” or “tournament” instead.
  • Team names (e.g., USA vs. Canada) can be shown in plain text for editorial purposes, but not with official logos or trademarks. 

Branding Do’s & Don’ts 

Do’s 

  • Use neutral event names: “Football in the Park,” “Summer Soccer Celebration”.
  • Show country names in text only.
  • Use your own branding, colors, and style. 

Don’t 

  • Use FIFA marks, logos, or trophy images.
  • Include “FIFA” or “World Cup” in your event name.
  • Use team logos. 

Other Key Considerations 

Broadcast Rules

  • Live only: No delays or replays.
  • No broadcast modifications: No edits, overlays, or replacements. 

Coverage Windows 

  • Opening/Closing Matches – Start 20 min before kick-off, ends at least 10 min after.
  • All Other Matches – Start 10 min before kick-off, ends at least 10 min after. 

Political Association 

  • Do not link the event or broadcast to any political party, candidate, or campaign.

Exhibitor Responsibilities 

  • Arrange any local permits, insurance, and safety measures.
  • Ensure accessibility and manage capacity.
  • Coordinate with local authorities for crowd management if needed.
  • Coordinate with FIFA Media Partner on signal acquisition and quality assurance.
  • All Public Viewing Exhibitors must adhere to FIFA’s Public Viewing Regulations. 

How to Apply 

  1. Read the FIFA Public Viewing Regulations - Familiarize yourself with the full details on categories, rights, and requirements. Regulations link here.
  2. Plan Your Event – Choose your venue, date, and the fan experience you want to create.
  3. Submit Your Application – Go to the FIFA Public Viewing Portal to submit your application. The portal will confirm your category and license requirements. (Portal opens Q4 2025).
  4. Follow the Next Steps – Arrange permits, complete your license, and prepare your event. 

Where to Find More Information 

Public Viewing Website – https://publicviewing.fifa.org/public_viewing

Email – publicviewing@fifa.org